Have you ever wondered how some people become great?
With the help of Simon Sinek and his book Start with Why let us look why we should Start with WHY.
There are effectively only two ways to influence human behaviour: you can manipulate it or you can inspire it.
Those who can inspire will create a following of people—supporters, voters, customers, workers—who act for the good of the whole not because they must, but because they want to.
Three little words – What, How, and Why
Every single company and organisation on the planet know WHAT they do. WHATs are easy to identify. These are the things our job specifications, our product designs and our meetings all focus on. They are tangible.
Some companies and people know HOW they do WHAT they do. HOWs are often given to explain how something is different or better.
Very few people or companies can clearly articulate WHY they do WHAT they do: WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? WHYs are intangible.
People do not buy WHAT you do, they buy WHY you do it.
If a customer feels inspired to buy a product, rather than feeling manipulated, they will be able to verbalise the reasons why they think what they bought is better than its alternatives. Their purchase decision and their loyalty are deeply personal.
What is your Why?
What do I stand for?
What gives me meaning and purpose?
What inspires me?
Once you know WHY you do what you do, the question becomes HOW will you do it?
Begin by asking yourself this question: What are the values or principles that will guide how to bring your cause to life?
Bottomline having and knowing your why gives you a reason to live, to keep going when things are tough and to embrace setbacks as learning experiences.
How different would your life be if you had a Why or lived out your why?
Give me a call on 0407 585 497 if need a hand to work your Why out.